Media, Ph.D. Culture, Media and the Creative Industries, research, staff

Always Keep in Control: The Pattern of TV Policy Changes in China

This event is organised as part of the King’s College London Asian Cultural Policy Seminar Series.

Professor Kanghua Li and Shuan Jian (Shanghai Jiao Tong University) explain the recent trends of China’s TV drama policy.

China is a country with a distinct cultural system. The CCP is the central factor for everything, which naturally includes culture. There are quite a lot of cultural policies in China. The same goes for TV dramas. The Party-State tries to direct the progress of Chinese TV dramas very carefully. However, such a process is not stationary. Based on the Chinese cultural management system, the historical reality, and the specific policy process, this article answers the following questions: what are the changes in Chinese TV drama policy, what kind of situation have caused the changes, who have contributed to the changes, how the contributor interact with each other, and what changes of TV drama policy may occur in the future. China’s TV drama policy is under the unified leadership of the Party-State, which greatly guarantees the consistency of the overall direction of cultural policy. Outside the administrative body, forces within the cultural system itself can sometimes promote policy changes due to shared need for industry development. This challenges the typical description of Chinese cultural policy, which focuses on state control exclusively. Still, the state’s substantial regulation will continue to exist in the future.

The presentation will be translated from Chinese to English, and it will be followed by comments from Dr Andrew White, CMCI, King’s College.


Dr. Kanghua Li, Professor and Doctoral Supervisor of Department of Cultural Industry Management, Vice Dean of School of Media and Communication, Shanghai Jiao Tong University. His research fields include cultural consumption, marketing and management in the creative industries, indigenous culture.

Shan Jiang is a Phd candidate at Shanghai Jiao Tong University School of Media and Communication. She has a Master’s degree in Cultural Industry and Management from Shanghai Jiao Tong University and a Bachelor’s degree in new media from South China University of Technology. Her research interests include cultural industry, new media and actor-network.


Dr Andrew White is a senior lecturer at Culture, Media & Creative Industries, King’s College London. Andrew’s main research and teaching interests are in policy on the creative and cultural industries in the UK and China, the UK music streaming industry and critical approaches to digital media.

Organisers: Karin Chau, Takao Terui and Professor Hye-Kyung Lee.