Senior Lecturer Dr Paul Sweetman has been awarded a grant of more than £20,000 to work with colleagues in Norway and Sweden on a year-long project on “subcultures and innovation”. The research is funded by Knowledge Works (www.kunskapsverket.org), a project-based knowledge centre financed by the Norwegian Ministry of Culture.
The centre aims, through the work of a team of Norwegian and international researchers, developers, and industry players, to contribute to the development of a comprehensive knowledge base for the cultural industries in Norway.
Working with Professors Atle Hauge (INN University Norway) and Dominic Power (University of Stockholm), Paul will be exploring subcultures’ role as key innovators in the cultural and creative industries, and the different ways in which subcultural creativity is harnessed by, amongst others, cities and fashionable brands.
As well as an end of project report for Knowledge Works, the research will also lead to conference papers and academic publications of different kinds. The project runs throughout 2018.