CMCI doctoral candidate Nicole Ferdinand travelled to Stenden University of Applied Sciences in Leewarden in the Netherlands for the launch of a book she has co-edited, entitled Events Management: an international approach. As you can see from the photograph of Nicole cutting the ribbon, the event organisers interpreted the idea of a book launch quite literally!
The book is written by a team of high profile, international authors and combines theory and practice to provide a comprehensive account of events management. It covers key issues such as fundraising, sponsorship and globalization, drawing on a wide range of case studies from around the world. The book will be published by Sage in March. More details are available on the publisher’s website.
Culture Media and Creative Industries @ Kings 
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